Protect and Maximize the Value of Your Home

Listing as a Compass Private Exclusive lets you test price, gather insights, and build anticipation before going public.

More Choices, More Flexibility, More Value

WITH THE COMPASS 3-PHASED MARKETING STRATEGY

Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.

What is a Compass Private Exclusive?

Compass Private Exclusives are properties that are only accessible to Compass agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.

The Benefits of Pre-Marketing Your Home as a Compass Private Exclusive

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Gain Early Exposure Before Being Market-Ready

Soft-Launch Opportunity

Listing first as a Private Exclusive buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations and repairs are still in progress.

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Test Price Without the Risk

No Negative Data

Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.

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Maintain Privacy

A Discreet Approach on Your Terms

As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.

Pre-Marketing Delivers Results

Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages.

You Decide How Your Home Is Sold

At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.

Sell With Us

Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.


Private Exclusives may not be available in all markets, and availability is subject to change. Private Exclusives, inclusive of pre-marketing and listing strategies, are at the discretion of the seller. They are only visible to buyers and the Compass agents representing them in that market. Compass does not recommend one particular strategy or guarantee results. #1 in 2023 closed sales volume in the US per RealTrends.

Work With Us

Led by Peter Michael Riolo, The Riolo Properties offers a focused, data-driven approach to buying and selling in New York City. With deep local expertise and a calm, strategic negotiation style, Peter helps clients navigate complex decisions with clarity and confidence. If you are looking for a trusted advisor who leads with integrity and market intelligence, we should connect.